Our Story

Our world is awash with waste, let's change the system

The single-use system is an environmental disaster.

Reuse systems are more environmentally friendly than any other single-use alternative (whether that’s recyclable, compostable, or biodegradable products).

Use. Reuse. Repeat.

Let's change how we use plastics

Here's some facts:

Only about 9% of all plastic waste ever produced has been recycled; roughly 9% has been incinerated; and the rest has ended up in landfills, dumps or the natural environment.
'Compostable' packaging (made from a single-use plastic called PLA) is rarely composted. Councils and waste management companies remove the packaging from food waste for incineration.
Half of all plastic produced is designed to be used only once — and then thrown away.

Shifting from single-use to reuse is essential to address plastic pollution.

Let's change how we treat our oceans

Here's some facts:

While in the ocean or fresh water, plastic breaks down into small pieces and soaks up chemicals that can be poisonous when ingested. It also releases harmful methane gases which damage the ozone and contribute to climate change.
Not only has plastic found its way into our food chains, but it’s also been found in a majority of the world’s tap water.
If current trends continue, there will be more plastic than fish in the sea by 2050.

Let's buck the trend and start reusing, not wasting.

Let's stop burning waste

Burning our waste is not environmentally friendly:

In the UK, more waste is burned than recycled and the total carbon emissions from waste incineration have now overtaken those from coal.
Burning waste also releases toxic fumes into the local community.
By 2050, the production and disposal of plastic could generate emissions that equate to 14% of the earth's remaining carbon budget.

Reuser eliminates rubbish at its source, removing the need to produce more packaging and burn more waste.

Let's prevent deforestations

Paper packaging is not the solution:

40% of the world’s commercially cut timber is used for the production of paper & paper based products.
Paper food and drink packaging is often coated with plastic, making it non-recyclable.

Let's stop cutting down trees for food and drink packaging and start reusing instead!

Let's do our part.

Reuser coffee cups have a lower carbon footprint than single-use cups after only 2 or 3 reuses.

Our food packaging has a 50x lower carbon footprint than disposables after 100 re-uses.

Our system is 100% traceable and backed by data. We can tell you exactly what's happened to every single piece of packaging in our system.